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About Trayce 

Trayce Zimmermann’s boutique PR agency, TrayceZPR, draws on over 20 years of expertise, crafting captivating narratives and executing high-impact campaigns at the vibrant intersection of sports and business.

Her diverse portfolio spans high-profile clients, from Olympic athletes to iconic figures like Don King, as well as innovative enterprises such as Sky High Sports and multiple wellness brands, two of which achieved successful IPOs on the NYSE and Toronto Stock Exchange.

Recognized for transforming complex stories into media-ready pitches, Zimmermann consistently delivers results that amplify brands and ignite meaningful conversations. She maintains extensive and long-standing relationships with key media decision-makers.

A crisis PR expert, Zimmermann adeptly navigates challenging situations, safeguarding client reputations in today’s rapid-fire social media landscape.

A lifelong Chicagoan, Trayce believes in the law of "dibs" during winter, understands ketchup on hot dogs to be a grievous offense—organically rooted in her grandfather’s storied South Side hot dog stand—and refuses to call her city "Chi-Town.” On a summer morning, you might find her with Boo Boo the Schnoodle, her VP of Barketing, at Montrose Dog Beach.

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